For the past decade, Petersfield RFC has grown almost exponentially, both on the pitch and within the wider community. Today, more than 600 players represent 25 PRFC teams, with several youth age groups now fielding two sides every weekend. When you include parents, volunteers and supporters, our community comfortably surpasses 1,500 people and continues to grow season after season.

At the same time, the club has experienced a significant rise in commercial support. Over the past two seasons, our sponsorship portfolio has expanded massively, with 78 businesses now supporting Petersfield RFC across our full sponsorship structure. From front of shirt sponsorship of our girls teams to Player of the Match support for our 1st XV, we are incredibly grateful to work with such a wide range of partners who have fully embraced and supported the club.

Our commercial efforts have always been financially based, bringing vital investment into the club. This funding is used for improved facilities, upgraded equipment and enhanced player development. These financial partnerships deliver real value to the club and its members, while also creating visibility and exposure for the businesses involved.

However, we also recognise that there are other ways to create value for our community. Not every business can or needs to support the club financially. Some might wish to support our members directly instead. This is where the idea of Community Partners was born.

Community Partners is a simple concept built on co-creating value. Instead of contributing financially, a business offers Petersfield RFC members a discount or benefit of their choosing. In return, the club promotes that business to our community and provides meaningful visibility across our platforms.

Think of it as a version of UniDays or the NHS Blue Light Card, but created specifically for Petersfield RFC. It creates a straightforward exchange where both sides gain something valuable. Members enjoy everyday savings across health, wellbeing, hospitality, retail and more. Businesses gain access to a loyal, engaged audience and become part of the community that surrounds the club.

Every Community Partner will feature on the club website, in our matchday programmes and on a dedicated display within the clubhouse. Where suitable, we will also collaborate on online content to help raise awareness of their offer.

For businesses who want greater long term visibility, we have also created Community Partner+. For a one off fee of £250, a business can add a pitchside advertising board at Penns Place which will remain in place for as long as the partnership continues. It is a simple, cost effective way to extend presence at the club.

Community Partners empowers everyone involved. It supports our members, boosts local businesses and strengthens the ties between the club and the town. It reinforces the heartbeat of Petersfield RFC: its people.

If you are interested in getting involved or would like to find out more, please email Marketing Director James Barden at james.c.barden@gmail.com
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